If you’ve been spending your summer babysitting a Sutton Place one-bedroom that’s been on the market for 100 days and is draining your spirit, here’s a thought: maybe it’s a better time to be working with buyers. Many listings are stale right now. The urgency is gone. But buyers? They’re out there. Watching. Waiting. Wondering…
The days are long, the mood is mellow, slow, slightly dazed. It’s midsummer. You’re busy enough with showings, calls, emails, but urgency feels far, far away. Each morning you reopen your to‑do list and wonder what you meant to do, those ideas you promised yourself you’d launch when you had “just a moment…” Now, with…
We’re in a quieter market. The buyer pool is smaller. The urgency is gone. And pricing, especially for anything that isn’t turnkey or perfectly located, is a challenge. Renovation fatigue is real, and hesitation is the mood. But here’s what the most strategic agents I coach are doing right now: If you’re asking, “How do…
Fireworks. Flags. Parades. The Fourth of July tends to be a celebration of the loud kind of freedom, the kind that makes itself known with spectacle. But lately, I’ve been thinking about a quieter kind. The kind that doesn’t announce itself but changes everything just the same. In business and in life, real freedom often…
One of the most important muscles I help agents build is the one that keeps their business alive: the ability to actively manage current deals while continuing to generate new ones. It’s a skill that doesn’t come naturally to most people. I think of it like cross-lateral movement in Pilates. You’re coordinating both sides of…
It’s a particular thing to be a tall woman in a sales job. Your presence enters the room before you speak. It makes an impression—often before you get a chance to shape the conversation. Early in my career, while leasing at a luxury rental building in Manhattan, I didn’t always know how to manage that.…
When the rules change overnight, the first instinct is often panic. But New Yorkers know better! We’ve seen the city reinvent itself too many times to believe anything is ever final. Remember when Uber arrived in the early 2010s? At first, it felt like a rupture. Yellow cab medallions, once valued at over $1 million,…
Introducing: Ask Molly B. Here’s something I’ve learned after a decade in this business: the questions that actually matter don’t usually make it into the group chat. They’re the ones that surface between showings, after hours, when the algorithm’s pressing in and your content starts to feel like a costume. So I’m starting something new:…
Once, after a long summer day at Coney Island, I walked past the Cyclone just as the crowds were thinning out. I paused, debating whether to hop on for one last ride, when a minivan screeched to a stop in front of the entrance. A woman jumped out—mid-forties, ponytail flying—and sprinted to the ticket booth.…
It’s the Wednesday before Memorial Day Weekend—the unofficial start of summer, and the official kickoff of “I’ll circle back in September” season. There’s this baked-in assumption—especially in New York—that once Memorial Day hits, everyone heads to the Hamptons. Buyers, sellers, decision-makers, investors… gone. The city thins out, the energy shifts, and the narrative takes hold:…
There are days when the question creeps in quietly:Could I do something else?Would it be easier to start over?Is this still the life I want to lead? Not dramatic. Not loud. Just a low hum of doubt sitting beneath the noise of your calendar, your closings, your next showing. When that feeling shows up —…
A few weeks ago, I talked with an agent who was spinning out trying to plan her first client appreciation event. She had a 12-tab spreadsheet. Five venue quotes. Branded candles. A signature cocktail. And zero RSVPs. So I asked her a question I come back to often—especially when I’m in overthinking mode: “What would…