Do you have any idea what you’re worth? Are you a charming prewar with timeless appeal? A luxury new development with all the bells and whistles? Or maybe a trophy property—one of a kind, impossible to replicate? If you had to comp yourself, what would your price per square foot be? This week’s rollout of…
In real estate, it’s tempting to measure yourself by someone else’s checklist: Let’s be real: how many times have you started a business plan because you thought you had to, only to leave it gathering dust by February? That’s because most plans are built for someone else’s vision—not yours. Here’s the truth: your success isn’t…
I have a confession: I don’t like wrapping presents. It’s not that I don’t enjoy giving gifts—I love it! But the actual wrapping? Let’s just say it’s not my strong suit. Still, I take comfort in the fact that my brother is comically worse at it. He wraps a present like he’s wearing two baseball…
Do you loathe asking for referral business? Ever wonder if it’s because you’re doing it all wrong? It’s not your fault – most agents are taught to ask generic questions like, “Do you know anyone looking to buy, sell, or rent?” The problem? Our brains aren’t wired to respond to vague prompts. Without specifics, people…
I don’t know about you, but December always feels like the shortest month of the year—a blur of holiday parties, end-of-year obligations, and last-minute to-dos. Then suddenly, it’s January, and you’re staring down a blank slate without a clear plan. Don’t let that happen this time. Take steps now to make 2025 the most profitable and…
Thanksgiving reminds us to pause and reflect on what we’re grateful for—but why stop at one day? Gratitude isn’t just a feel-good exercise. Social science tells us it’s a game changer for your brain, your mood, and even your performance at work. Here’s what the research says: It makes you more productive. A workplace study found…
The National Association of Realtors reported last week that 124,000 agents are expected to leave the business in 2025, an 8% decrease in the number of Realtors nationwide. At the same time, NAR forecasts a 9% increase in home sales next year. For many of you, this might feel like cause for celebration: less competition for listings,…
Perception isn’t just how we see things—it’s how we create our reality. Research tells us that the brain can actually alter its chemistry based on our beliefs, which means the way we interpret situations has a real, tangible effect on our experiences. When we anticipate positive outcomes, our brains release dopamine, which not only boosts…
Ever wonder why we can’t stop doomscrolling? Blame it on negativity bias. As humans, we’re hardwired to focus on bad news because it once kept us alive (like avoiding hungry lions). But today, the media exploits this bias, sensationalizing headlines to grab our attention. The result? A warped sense of reality that affects our well-being…
Feeling overwhelmed by the constant hustle of New York City real estate? Struggling to stand out in a crowded market or find balance in a business that never stops? You’re not alone. What if you could run your business on your terms and create a path that’s sustainable, enjoyable AND profitable? After two decades of executive leadership and brokering…