Live Online Workshop · For Established Real Estate Agents
Is It Me or Is It the Market?
A 75-minute interactive business audit with Molly B. Pressure-test the business you have before you write your 2027 plan. Separate market pressure from business gaps – and leave with three moves to test.
The question beneath the plan
The market changed.
Your assumptions may need to.
Brokerage consolidation, portal competition, affordability pressure, tight inventory, and economic uncertainty are real. They deserve a clear-eyed response.
But when reliable methods lose traction, it is easy to blame the market for a business-model gap – or blame yourself for pressure no agent can control.
What you will leave with
Clarity before tactics.
- One consequential blind spotThe gap or assumption most likely to distort your 2027 plan.
- One underused opportunityAn overlooked asset, relationship, capability, or source of demand.
- Three moves to testSpecific, observable actions – not another list of vague intentions.
A guided four-lens audit
Look at the business from every angle.
This is not a lecture. You will use a practical scorecard, work with real evidence from your business, and see Molly’s diagnostic approach in two voluntary hot seats.
Business model
Where your last ten transactions really came from, and which sources are repeatable.
Competitive edge
Why clients choose you now – not the version of you that succeeded five years ago.
Behavioral gaps
Where intention, avoidance, and actual action tell different stories.
Untapped opportunity
Where existing trust, talent, access, or attention could produce more.
The 75-minute working session
75 minutes. Five focused steps.
0-10
Tomorrow’s market
Why old assumptions deserve examination.
10-40
Guided business audit
Four lenses, concrete evidence, honest scoring.
40-60
Two live hot seats
Voluntary, confidential, diagnostic – never performative.
60-70
Your opportunity snapshot
One blind spot, one opportunity, three moves.
70-75
Questions
Plus an optional invitation to continue privately.
Why Molly B.
An independent diagnostic lens.
Molly B. Townsend brings more than 20 years of real estate leadership and consulting experience to the intersection of business strategy, behavior, mindset, and alignment. The workshop complements brokerage planning with the kind of questions that reveal what is working, what is not, and why.
Pilot session · date being finalized
Be first to know when registration opens.
The pilot date is being finalized. Use Molly’s contact page to request first access and write Market Audit in your message.
Good to know
Is this a business-planning workshop?
No. It is the diagnostic step before planning: a focused audit of the business you have built and the assumptions behind it.
Will I have to share private information?
No. Hot seats are opt-in. Participants will discuss patterns rather than identify clients or disclose sensitive details.
Is this only for New York City agents?
The first audience will lean toward New York City, but the audit applies to established real estate agents in any market.
Is private coaching required?
Not at all. The workshop stands on its own. A private follow-up is available for participants who want to continue, with no pressure to do so.