In real estate, it’s tempting to measure yourself by someone else’s checklist:
- “Close X million by the end of the year.”
- “Build a team, because that’s what ‘successful’ agents do.”
- “Get into luxury, because it sounds impressive.”
Let’s be real: how many times have you started a business plan because you thought you had to, only to leave it gathering dust by February? That’s because most plans are built for someone else’s vision—not yours.
Here’s the truth: your success isn’t about following a cookie-cutter formula. It’s about designing a plan that fits you—your goals, your values, and the life you actually want to live. When you focus on what truly lights you up, you stop grinding and start thriving.
So, ask yourself:
- What do I want my career to feel like? Accomplished? Creative? Energized?
- What goals would make me excited to show up every day? Forget the “shoulds”—what really fires you up?
- What’s one step I can take today to move closer to that vision?
Action Step: This week, take 10 minutes to map out your blueprint. Start with how you want to feel, and build from there. Forget someone else’s business plan—this one is 100% yours.
Remember: You’re not here to follow the crowd. You’re here to blaze your own trail—and I’m here to help you do it.
Until soon,
Molly B.
Founder & CEO, Molly B. Townsend Coaching & Consulting
[email protected]
P.S. Ready to ditch the cookie-cutter approach and make money your way? Hit reply, and let’s get started.
