Do you have any idea what you’re worth?
Are you a charming prewar with timeless appeal? A luxury new development with all the bells and whistles? Or maybe a trophy property—one of a kind, impossible to replicate? If you had to comp yourself, what would your price per square foot be?
This week’s rollout of buyers agreements in NYC has every agent talking about value—how we define it, communicate it, and own it. But here’s the thing: if you don’t believe in your worth, no script, pitch, or contract will do the heavy lifting for you. Clients can feel hesitation. Confidence? They feel that, too.
So, let’s take a step back. You already know how to price a property—part science, part art. You dig into the data, but you also account for the intangibles: the light, the flow, the uniqueness. What if you did the same for yourself?
Here’s how to comp yourself:
- Start with the Data Points:
- Years of experience in the industry.
- Sales volume, standout deals, or tough closings you’ve nailed.
- Milestones like coop board approvals or navigating complex transactions.
- Your process—everything you do behind the scenes that no one sees.
- Add the Intangibles:
- The calm you bring to chaos.
- Your ability to connect deeply and earn trust.
- The way you protect your clients and make them feel safe.
- Your authenticity, energy, and the magic you bring to every deal.
- Step Back and See the Full Picture:
Just like pricing a property, your value isn’t just about the numbers. It’s about the whole you: what you do, how you do it, and the impact you leave behind.
And here’s the most important part:
Your self-worth isn’t tied to your commission, your income, or the number of deals you close. Who you are—the way you show up, the way you care—is what truly defines you.
Action Step:
Take 10 minutes this week to comp yourself. Write down your data points and intangibles, and then look at the whole picture. Does it reflect what you’re worth? Are you charging enough? Are you owning the story of who you are?
And remember: The best talent in the world is represented by 10%—maybe you’re in the same league. 😉
Until soon,
Molly B.
Founder & CEO, Molly B. Townsend Coaching & Consulting
[email protected]
P.S. Struggling to see your full value? Let’s fix that. Hit reply, and we’ll make sure you own your worth with confidence.
