Fred Peters wrote a piece for Forbes last year describing what he called a “tornado market.” A market where conditions shift wildly without warning — where a property can sit for months or sell overnight — and no one can predict which way the winds will blow.
(Fred is such an astute and elegant writer! You can re-read the full piece here.) And send fan mail here: [email protected]
Nearly a year later, the tornado hasn’t gone away.
If anything, it’s picked up speed.
The market is still chaotic.
The difference is that now, some agents have learned how to move inside the tornado — and others are still standing still, waiting for calm skies that may never come.
In a tornado, standing still is often more dangerous than moving.
The same is true now.
You can’t predict every shift.
You can’t control the wind. But you can control how you move inside of it.
There are two kinds of agents right now:
- Those who wait for the weather to clear.
- And those who know how to make it rain.
Which one are you?
Rainmakers Don’t Wait for Perfect Conditions
Rainmakers aren’t waiting for stability — they’re creating movement inside the chaos.
Here’s what they understand:
- They don’t panic when showing traffic slows down — they rework the listing strategy, refresh marketing, and find new angles to spark fresh interest.
- They don’t sit back when buyers hesitate — they reframe price positioning, pick up the phone to re-engage prospects, and create urgency with targeted incentives.
- They don’t wait for momentum — they generate it.
Same tornado. Same chaos.
Different mindset. Different results.
And the clock is ticking:
There are just 64 days left until July 4th — the unofficial end of the Spring Market.
After that, the energy shifts. Buyers leave town. Listings linger. Conversations slow down.
In Tornado Markets, Pattern Recognition Is the Winning Edge
Rainmakers don’t just stay positive — they see the patterns others miss.
- When buyers start asking the same two or three questions at every showing… that’s a pattern.
- When listings under $750K in a certain neighborhood start flying off the market… that’s a pattern.
- When sellers quietly begin offering more concessions… that’s a pattern.
Opportunity isn’t about luck.
It’s about spotting a shift early — and moving before the crowd catches on.
You can train your eye for opportunity.
Here’s a quick exercise you can use today:
- Look around your space for 15 seconds and find everything that’s red.
- Close your eyes.
- Now try to name everything that was blue.
Tough, right?
You saw what you trained yourself to look for.
The same principle applies in your business:
Focus only on problems, and that’s all you’ll find.
Focus intentionally on energy, openings, and patterns — and deals will start to reveal themselves.
Quick Pattern Practice:
At the end of each day this week, ask yourself:
- What did I hear or see today that could signal a shift?
- Where is the energy moving that others might be missing?
- What assumption am I holding onto that needs to be challenged?
Train your mind to look for patterns — not problems — and you’ll start seeing opportunity everywhere.
Introducing the 60-Day Spring Market Intensive
There are 64 days left in the Spring Market.
I’m opening a limited number of spots for a special 60-Day Spring Market Intensive — focused coaching to sharpen your strategy, spot hidden opportunities, and close more deals in a tornado market.
I don’t usually offer short-term programs.
But this market calls for a different kind of action.
If you’re ready to stop waiting for perfect conditions — and start making it rain — let’s move.
Book Your 60-Day Strategy Call Here
For those who want to make the weather.
– Molly B.
Founder & CEO, Molly B. Townsend Coaching & Consulting
[email protected]
