It’s the Wednesday before Memorial Day Weekend—the unofficial start of summer, and the official kickoff of “I’ll circle back in September” season.

There’s this baked-in assumption—especially in New York—that once Memorial Day hits, everyone heads to the Hamptons. Buyers, sellers, decision-makers, investors… gone. The city thins out, the energy shifts, and the narrative takes hold: “Nothing real happens in July or August.”

I challenge that.

Business doesn’t stop in the summer—it just gets quieter. The inboxes are lighter, the meetings fewer, and the competition? Way less crowded. That’s not a dead zone. That’s an opportunity.

Yes, take your vacation. Please. Step away from your laptop. Be with your people. But don’t confuse rest with disappearance. Brokers who know how to pace the season—not just escape it—are the ones who show up in September with real business.

So, what does staying in the game actually look like?

It means working the long play:

• Reactivating cold leads with fresh insights and a softer tone. (“Still thinking about a move this year?”)
   
• Sending CMAs not as a push—but as a service. “Most people are just curious. Let me show you what your home’s worth now.”
   
• Creating value-first conversations that open the door to future listings, not immediate pressure.
   

When you show up during the season, everyone else sits out, people notice. It’s easier to stand out when most aren’t showing up at all.

3 Summer Power Moves to Build Your Fall Pipeline

1. Make 10 Personal Follow-Ups.
Start with old open house sign-ins, StreetEasy leads, or warm past buyers. No hard sell—just, “Still curious where the market’s at?”

2. Send 5 Targeted CMAs.
Pick owners who might sell in the next 12 months. Plant the seed now with insight, not pressure. Show them they’re holding a valuable asset.

3. Re-engage 3 Dormant Contacts with a Specific Offer.
Offer a prep walkthrough, a net sheet, or a rent-vs-sell analysis. Make it real. Make it useful. 

Bonus Move: Invest in Yourself

Summer isn’t just about prepping your business—it’s about prepping you.
When the pace slows, you finally get the space to think differently—about your goals, your habits, and how you’re actually spending your time.

This is the season to step back and ask:

• Who do I want to be by September?
• What needs to shift—internally or externally—to make that possible?
• What kind of support would help me get there faster?

Maybe that means finally reading the book that’s been gathering dust.
Maybe it means revisiting your systems and asking: What’s actually moving the needle, and what’s just keeping me busy?

And maybe—it means hiring a coach.

If you’re ready to lead differently, grow faster, or simply get out of your own way, that’s exactly what I help people do. One-on-one, custom to you, and built for real momentum.

Because if you want a stronger fall, you need a more focused, more intentional version of yourself leading the way.
And summer is the perfect time to start building that.

Curious if coaching is right for you? Reach out. Let’s talk.

So before you fully unplug this weekend, ask yourself:
What would it look like to build while everyone else waits?

Pick one business move.
Pick one personal move.
Then do them both on purpose.

September success starts now. Show up for it.

– Molly B.

Founder & CEO, Molly B. Townsend Coaching & Consulting
[email protected]