Introducing: Ask Molly B.

Here’s something I’ve learned after a decade in this business: the questions that actually matter don’t usually make it into the group chat. They’re the ones that surface between showings, after hours, when the algorithm’s pressing in and your content starts to feel like a costume.

So I’m starting something new: Ask Molly B.
Once a month, I’ll answer one real question from a real agent—honestly, clearly, and with just enough edge.

Let’s begin.

What should I post when I’m over the “just sold” noise?

Ah yes, the Instagram identity crisis.
You want to stay visible, but you also don’t want to sound like a walking listing alert.
You want to feel creative, but not cringe.
You want to be you, but you’re not sure how that fits the brand.

Here’s what I’ll say: you’re not bored with content. You’re bored with content that doesn’t feel like yours.

And you’re right to resist it.

So let’s shift the script.

5 Ways to Post Without Sounding Like Everyone Else

1. A moment that caught you off guard.
→ “Walked into a showing today and this happened…”
Real moments build real trust. They make you human.

2. Your take on a trend.
→ “Everyone says open floor plans are out—but I just watched a couple fall in love with one.”
You’re not a news feed. You’re a filter. Show us how you think.

3. A truth no one talks about.
→ “No one tells you how weird the wait feels after you submit an offer. Let’s talk about it.”
Say what your clients are too polite—or too stressed—to say.

4. A small moment of beauty.
→ Light through a Brooklyn window. A perfect tile in a pre-war.
Not every post has to sell. Some should stop people in their scroll.

5. A glimpse into your ‘why’.
→ “I didn’t grow up around real estate—but I’ve always loved watching people turn a space into a sanctuary.”
Let people connect to the reason you show up every day.

You don’t need to shout to be unforgettable.

Forget formulas. Forget filler.
Start posting from a place of clarity, not obligation.

That’s how you become known—not just noticed.

Got a question for next time?

Hit reply and ask me anything—about business, burnout, branding, boundaries…

If it’s something you’ve been circling, chances are, it’s worth writing about.

Talk Soon,

– Molly B.

Founder & CEO, Molly B. Townsend Coaching & Consulting
[email protected]

Ask Molly B. drops the first week of every month.
The rest of the time? You’ll still hear from me—with the usual mix of strategy, soul, and sharp perspective.