The days are long, the mood is mellow, slow, slightly dazed. It’s midsummer. You’re busy enough with showings, calls, emails, but urgency feels far, far away. Each morning you reopen your to‑do list and wonder what you meant to do, those ideas you promised yourself you’d launch when you had “just a moment…” Now, with six weeks left before summer ends, it’s time to shift from autopilot and reignite your momentum.
Here are three questions to ground your focus:
- What is your true North Star right now?
- Where is your energy actually flowing?
- What is the highest and best use of your next hour?
Instead of casting a wide net, choose smaller, intentional actions—thoughtful check‑ins with clients, or taking a buyer beyond their usual market, like showing a UWS buyer a property in Brooklyn Heights—to spark fresh momentum.
Ancient Rituals That Spark Modern Renewal
Across the world, midsummer has always been about fire, flowers, and renewal. These rituals may hold meaning for us today:
- In Sweden and other Nordic countries, bonfires are lit to purify, bring luck, and some leap through the flames to invite abundance
- A silent pilgrimage to pick seven wildflowers and place them under your pillow is believed to bring dreams of insight or future direction
- In the Baltics—Latvia, Lithuania, Estonia—communities light bonfires, braid flower wreaths, and hunt for the mythical fern flower in fertility and renewal rituals
These traditions suggest three modern actions:
- Jump your bonfire – take something bold this week to break routine and reenergize
- Gather your seven flowers – reach out meaningfully to seven key contacts
- Anchor your days in intention – approach every morning with clarity, not autopilot
A Six‑Week Midsummer Refocus Plan
- Listen beneath the daze. What feels hollow? What still energizes you?
- Connect with your seven. Reach out genuinely. No pitch, just conversation
- Explore off path. Show a client a property outside their usual market
- Jump your bonfire. Try something bold: a new marketing idea or mini-event
- Reflect intentionally. Which moves reignited the spark? Which fell flat?
- Close the loop. Celebrate small wins and plan your fall strategy
Final Thought
Summer’s slow rhythm is its secret advantage. With fewer distractions and less competition, you can deepen conversations, uncover off-market opportunities and create space for ideas that would be drowned out in a busier season. Use this season’s calm to do what matters most rather than what’s most urgent.
Begin again,
– Molly B.
Founder & CEO, Molly B. Townsend Coaching & Consulting
[email protected]
