This week’s headlines are loud. Industry shake-ups. Mergers. The usual predictions of who will rise and who will fall. Here’s the truth: none of that noise pays your bills. None of it builds your book.

The agents who thrive are not the ones glued to the headlines. They’re the ones carving out time to work on their business, not just in it.

Working in the business is the constant churn—showings, offers, inspections, closings. It’s necessary, but it can eat every ounce of your energy.

Working on the business is different. It’s the strategy, the systems, the relationships, the habits that build sustainability. It’s deciding who you want to work with, how you want to serve them, and how to scale your income without scaling your exhaustion.

And that leads to the question I hear all the time: Am I at the right brokerage?

The answer isn’t complicated. Ask yourself:

• Do I like the people I work with?
• Do I feel supported?
• Do I have the resources to serve my clients the way I want to?
• Am I making the money I want to make?

If the answer is yes, you’re in the right place. If the answer is no, it’s time to re-evaluate. And if you answered no to the last question and truly don’t know why, call me. I can tell you why you’re not making the money you want to make, and it likely has nothing to do with your brokerage. Remember—wherever you go, there you are.

Coaching Corner: On vs. In

Here’s a quick spot check:

• If your day is 90% showings, client calls, inspections, and paperwork—you’re working in the business.
• If you’re carving out time for marketing, prospecting, reviewing your numbers, refining systems, or investing in your growth, you’re working on the business.

Neither is wrong. Both are necessary. But if you spend all your time in, the business doesn’t grow. If you spend all your time on it, deals don’t get done.

A simple reset:

• One hour a day for business-building activities (prospecting, systems, outreach).
• One half-day per week dedicated to strategy and planning.
• One monthly reset to review what’s working, what’s not, and what to adjust.

Think of it like strength training. The growth comes from consistent reps.

Because at the end of the day, what matters is not the noise outside your business. It’s the clarity inside it.

Work on it. Build it. Protect it.